Bob Rauf

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Have questions? I can help you identify your financial needs and provide appropriate solutions.

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Areas of Expertise

Here are my areas of expertise, which I will use to provide you with customized recommendations that will help you plan for your financial future.

  • Financial Planning
    Long-term financial success doesn't happen by chance. Each area of your financial life can have an impact—positive or negative—on your other goals. Understanding these interrelationships is important as you deal with ongoing economic issues. Financial planning is a life-long process that assists you and your family in taking control of your financial future. By setting financial goals, developing strategies, and monitoring the progress on a regular basis, the likelihood of achieving your results is greatly increased.
  • Business Planning
    No business can be successful without a long-range plan. Business owners have special needs. I can help you anticipate those needs and help you develop a plan that will accomplish your specific financial objectives, including Business Succession, Business Continuation, Executive Benefits and Compensation, Employee Benefits, Risk Management and Personal Planning.
  • Investment and Advisory Services
    Effective wealth management requires extensive knowledge about the vast array of investment products and services available in today's market. I can help you implement an investment strategy suited to your needs and build an investment portfolio that complements your other financial commitments.

Before you agree to receive financial planning services, please see complete information and disclosures in The Disclosure Brochure and review the terms of the Northwestern Mutual Wealth Management Company Planning Engagement Agreement. These may be obtained from your Wealth Management Advisor.

In addition to providing advisory services, as a member of the Northwestern Mutual Financial Network I can also offer access to the following products and services:

  • Annuities
    An annuity provides an income, payable at fixed or variable intervals, either immediately or at a future date. I can show you how you can use an annuity to secure a source of income for retirement to supplement your future financial needs.
  • Asset & Income Protection
    Assets that take years to accumulate can be consumed in a fraction of the time after a breadwinner dies or when an individual requires specialized care on an extended basis. Life insurance policies are designed with different needs in mind. Whether you are looking for temporary protection, lifelong protection, an efficient transfer of assets through your estate, or cash value accumulation, my expertise in personal life insurance can help you protect what's important to you, secure your future and improve your life.
  • Disability Income Insurance
    Disability insurance protects one of your most valuable assets-your ability to earn an income. A disability could suspend or terminate your income for an extended period of time. It may force you to close your business. With my expertise in disability insurance, I am able to recommend disability insurance products from Northwestern Mutual.
  • Disability Overhead Expense
    If you were disabled and your business had to continue without you for awhile, how would the ongoing operating expenses be paid? Together we will review your business needs and determine how Disability Overhead Expense coverage can protect your business.
  • Education Funding
    With the cost of higher education rising faster than the rate of inflation, many families wonder how to prepare for this expense. I specialize in education funding and can help you explore the best possible alternatives for saving the money you need to send your children to college.
  • Employee Benefits
    Employee benefit programs are crucial to maintaining your key employees. I can help you design a customized employee benefit program that will help you attract and retain quality employees.
  • Executive Benefits
    Your business may well depend on the critical contributions of a few executives. Executive benefit products are designed to retain key employees using innovative funding solutions. Because I specialize in executive benefits, you can trust that you'll receive world-class, customized solutions for your business situation.
  • Executive Compensation
    In order to attract and retain the very best executives for your business, an executive compensation program needs to be developed. I will work with you to design a program to help you retain these key individuals.
  • Investment Services
    Without a coordinated investment strategy, it can be difficult to build an effective investment portfolio that helps meet your financial needs. As a Registered Representative of Northwestern Mutual Investment Services, LLC (NMIS), I can offer you access to a wide range of investment products and services. I will work with you to develop investment solutions aimed at meeting your financial objectives.
  • Key-Person Insurance
    If your key employee's departure is planned, as in the case of retirement or voluntary termination, you can prepare for the loss and take steps to minimize its impact. However, if the employee becomes disabled or dies, the loss is unpredictable and leaves your business exposed to financial risks. I can help you explore key-person solutions available to you.
  • Long-Term Care Insurance
    Offered through Northwestern Long Term Care Insurance Company Long-Term Care insurance provides benefits in the event of a long-term illness or injury. Owning a long-term care insurance policy also provides you choices in deciding where or how you receive care. Let me help you prepare for this situation with long-term care insurance.
  • Risk Management
    Assets that take years to accumulate can be consumed in a fraction of the time after a breadwinner dies or when an individual requires specialized care on an extended basis. Whether you are looking for temporary protection, lifelong protection, an efficient transfer of assets through your estate, or cash value accumulation, my expertise in providing risk management solutions can help create a protection plan to fit your needs.
  • Variable Products
    If you are interested in variable products that allow you to direct your invested assets into a wide range of investment funds, as a Registered Representative of Northwestern Mutual Investment Services, LLC (NMIS), I can offer you variable annuities and variable life insurance.
  • Wealth Accumulation
    There are many financial vehicles into which portions of your income can flow. Picking the right combination is critical to wealth accumulation. Together, we can determine your financial goals, and provide specific risk protection and investment solutions.